Spam Folder? No Thanks! Master the Art of Email Deliverability

January 31, 2024
January 31, 2024 Malia W

Hey there, fellow entrepreneurs and trailblazers! Picture this: you’ve spent hours pouring your heart into crafting the perfect email, only for it to land in the dreaded spam folder. Sound familiar? We’ve all been there, but guess what? We’ll get through it together!

The world of email deliverability can seem daunting at first, but with the right mindset and some helpful tips, you’ll soon have your emails landing exactly where they should—in your audience’s inbox.

Make Friends with Your Subscriber List

One key to avoiding the spam folder is understanding how spam filters work. When you send an email, spam filters evaluate various aspects of your message and assign points based on “spammy” characteristics. Crossing a certain threshold means your email is likely headed for the spam folder.

Let’s start with your email list. Are you treating it like a friendly gathering or simply firing off emails into the ether? A well-maintained list sets the foundation for strong email deliverability, as it filters out invalid email addresses, unsubscribes, and bounces. Make sure it’s full of subscribers who have actually opted in to receive your content.

Honesty in the Inbox

The subject line is crucial: be honest, keep it concise, and avoid spammy language. Think about how you’d talk to a friend—how would you entice them to open the email without turning them off by being misleading or overly promotional? That’s the sweet spot for your subject line.

Respecting Your Recipient’s Time

Keeping things short and sweet is your best bet for delivery success. Make sure your audience can quickly decipher the purpose of the email and provide clear calls-to-action (CTA). The more concise and relevant the content, the less likely they are to mark you as spam.

The Inside Scoop on Email Authentication

Setting up email authentication protocols like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance) helps ISPs and mailbox providers recognize you as a legitimate sender. In simpler terms? You get a trusted senders seal of approval.

Creating Content Collaboratively

Collaborate with your team and make sure everyone understands the principles of strong email deliverability. This way, you create a consistent and clean email experience that minimizes the chances of hitting the spam folder.

Testing, Testing… 1, 2, 3

Before sending your email, always test and review it. This means checking its appearance on different devices, ensuring links work, and looking out for any potential triggers that could land it in the spam folder.

Learning from Every Send

Finally, learn from every email by monitoring your sender reputation, open rates, click-through rates, and other key metrics. It’s a continuous process of refining and adjusting to ensure your emails avoid the dreaded spam folder and land right where they belong—front and center in your audience’s inbox.

So go forth, email warriors, and embrace the challenge of email deliverability. You’ve got this! And remember, you’re never alone. Whenever you need advice, encouragement, or even a friendly chat, we’re right here at AssistantSide ready to cheer you on.

Ready to up your email marketing game with some expert guidance? Give us a shout at AssistantSide and let’s join forces to make sure your emails are delivered with love—not spammed. 💌